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Heather Armstrong Net Worth Before Committing Suicide At 47

Heather Armstrong net worth started to build swiftly in 2004 when she started running ads on her website that resulted in $100,000 in her account annually in 2009.

She was born in Memphis, Tennessee, on July 19, 1975. She was popular as an American blogger from Salt Lake City, Utah.

She wrote under the pseudonym of Dooce, which came from her inability to quickly spell “dude” during online conversations with her former colleagues.

Heather Armstrong blog started in 2001, and she was fired from her job the following year after her colleagues discovered that she had been writing about them.

However, after her termination, she kept blogging, focusing on her parenting struggles and, in due course, start running ads in 2004.

After five years, Heather Armstrong net worth started increasing as she had 8.5 million readers a month and made over $100,000 annually from banner ads on Dooce.

Armstrong appeared on Oprah and was featured by Forbes magazine among 30 honorees on its “The Most Influential Women In Media” list for 2009.

In the mid of 2010, the viewership of Dooce began to fall due to the impact of social media. Subsequently, after her divorce and criticism of her and her blog online, she exited regular blogging and faced depression.

In 2017 after a trial remedy proved prosperous, she started her previous internet posting likewise, even though to a much smaller audience, and began earning wealth as an influencer.

Why was Heather Armstrong terminated from her job?

Armstrong was grown up as a member and part of the Church of Jesus Christ of Latter-day Saints. She went to Brigham Young University in Provo, Utah, from where she majored in English.

She started holding uncertainty about the church and encountered lots of depression while a student in especially Mormon Utah.

In 1997 after graduating, she left the church and relocated to Los Angeles, where she got a job as a web developer for startups during the dot-com roar.

Armstrong delivered an intense debate in 2002 about privacy matters when she was allegedly sacked from her job as a graphic designer and web developer because she had written mocking narratives of her experiences at a dot-com startup on her personal blog website, dooce.com.

During the debate, she introduced the term “Dooced” which means “getting fired for something you’ve written on your website.” Although Armstrong jokingly rejected the term in her website’s FAQ.

On December 10, 2009, the television game show ‘Jeopardy!’ demonstrated the use of this definition, as confirmed by a screenshot on their website the following day.

You may also read: Raquel Matta Jeopardy – An Honest Mistake Or A Blunder?

Furthermore, she kept blogging after her termination. She met Jon Armstrong, another former Mormon web developer from Utah, through a mutual friend.

They tied the knot and returned to their hometown to start a family.

In 2004, after they welcomed their first child, Armstrong started dedicating much of her blog to parenthood, becoming one of the first mommy bloggers.

The couple had two children together, Leta Elise and Marlo Iris, born in 2004 and 2009.

Is Heather Armstrong still with Pete Ashdown?

Armstrong managed her successes with the blog, on Instagram, and into book sales, publishing a biography in 2009, “It Sucked and then I Cried: How I Had a Baby, a Breakdown and a Much Needed Margarita.”

That year, she appeared on “The Oprah Winfrey Show” and was also on the Forbes list of the most influential women in media.

In 2012, she announced that they were splitting. They divorced later that year. She started dating Ashdown, an ex-US Senate contender, nearly six years ago.

They lived together with her children. Ashdown has three kids from his previous marriage who also spent time in their place.

Armstrong did not restrain on Instagram and Dooce, a name that originated from her incapability to quickly pronounce “dude” during online discussions.

Her rough and unregretful posts on everything from breastfeeding to pregnancy to carpooling and homework were usually mixed with curses.

As her fame extended, so too did the offenses of critics, who blamed her for bad parenthood and worse.

The Queen of Mommy Blogger committed suicide

Heather Armstrong, who brought to light her struggling life as a mother and her battles with depression and alcohol addiction on her site Dooce.com and social media, passed away at the age of 47.

She had two children with her ex-husband and business partner, Jon Armstrong, who began Dooce in 2001 and built it into a profitable profession.

Heather Armstrong boyfriend, Pete Ashdown, told the news outlets that he found her at their Salt Lake City residence on the night of Tuesday, May 9, 2023.

She was one of the first and most popular mommy bloggers, writing honestly about her relationships, kids, and other life hurdles when personal blogs were on the rise.

Ashdown said that Heather Armstrong death cause was suicide. He also stated that his girlfriend had been sober for more than 18 months and recently had a relapse.

She spoke about her previous victory over drinking in one of her posts on Dooce.

Armstrong wrote that in October 2021, she celebrated 6-months of sobriety alone at her place. She explained that her feeling was like she was a wounded animal who wanted to be just left alone to pass away.

She also stated that there was no one around her who could possibly understand how important that victory was to her.

Before her death, she mentioned that she was carrying so much depression, and it was speculated that it became the actual cause of her suicide. 

However, Heather Armstrong obituary details are yet to be shared by her boyfriend.

What was Heather Armstrong net worth at the time of her death?

Heather Armstrong net worth was estimated to be around $2M before her death, which she mainly earned through her blogging career.

Her personal blog website, ‘Dooce,’ reported in 2009 to produce $100,000 annually.

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Zora Stowers

Update: 2024-05-05